marketplace success stories
affiliate co-branded: Insurancewide
the issue
Insurancewide.com built a reputation as a leading multi-product insurance portal, specialising in the provision of personal and business lines insurance services. The previous business insurer was unable to meet the ever increasing demand for business insurance placed on it by Insurancewide.com's customers. In order to satisfy customer demand Insurancewide turned to Xbridge, a leading financial services provider for help.
the solution
Xbridge created a co-branded Insurancewide/Decision Finance website, enabling Insurancewide to offer a comprehensive range of business insurance services within the portal. The Decision Finance offering also allowed Insurancewide to exploit numerous cross-selling opportunities for promoting a range of finance services to insurance customers. Visit the website.
the results
- Broke long-term target for number of leads and revenue from the partnership within the first four months
- Three-fold increase in requests for business insurance or finance quotes submitted by Insurancewide users each month from August 2002 launch
- Six-fold increase in revenue generated each month for Insurancewide from the Xbridge partnership
testimonial
"Insurancewide have been working with Xbridge for nearly 2 years. During that time Insurancewide customers have received a suite of excellent products, sourced from an extensive range of insurance companies. The results speak for themselves - the conversion ratio and commissions are higher than ever due to the value added service that Xbridge offers. Insurancewide considers Xbridge a core partner capable of satisfying user demand and delivering a reliable; sustainable revenue source for Insurancewide and its distribution network."
James Harrison, Managing Director