marketplace success stories
large portal white labeled: Tiscali
the issue
Leading European ISP Tiscali was established in the UK in July 2001 following the acquisition of LibertySurf, World Online and Line One. The company needed to establish itself as a leading ISP/portal serving both consumer and business customers. Tiscali wanted to strengthen its offering and brand in the UK with highly informative and interactive content including finance and insurance services to drive revenue and offer a value-added customer experience.
the solution
Leveraging existing partnerships in place with LibertySurf and LineOne, Xbridge created a Tiscali branded 'Business Finance' area offering interactive quoting services for business finance and insurance. Xbridge also provided value-added content to enhance the area and enhance the 'Tiscali Business' brand experience including, interactive tools and calculators, XML content feeds and informative product buying guides. Visit the website.
the results
- Trebled monthly unique customers to the Tiscali business finance quoting services since 2002
- 5-fold increase in monthly requests for business finance and insurance quotes submitted by Tiscali customers
- 8 times increase in monthly revenues generated for Tiscali from the Xbridge business finance services